Higher ranking of the website is vital to get the traffic on your website. In order to optimize your website and content for search engines, you require the words to focus on. If you don’t think broadly about the keywords they will never be effective.
Finalize the keywords that people are searching for. If you are unaware about this search about the terms and find the words which are popular among the customers. Moreover, you can put yourself in the place of a potential customer and think what they are searching for.
Expanding your website by adding new pages is an effective way to improve ranking and visibility in the search engines. The search engines are working on the behalf of the buyer, not for the seller or website owner. The content of your website needs to be engaging and relevant that ensures the relevant traffic to your website.
As there are no hard and fast rules to find the keywords. What comes to your mind when you think the phrase “Keyword Research?” As there is no universal approach to do the keyword research. It varies on the factors mentioned below
* Website’s authority, quality content and number of pages.
* The business organisational objectives and goals.
* The budget, resources and deadlines.
* The nature of the industry and competitive scenery.
How To Become Better With keyword research in 10 Minutes?
• Begin with basic keywords
They define your role and help you to identify your competitors. In case you already having a product or a service that you want to advertise online, the seed keywords describe your product with your own words. It works great when people search them through search engines.
For example, if you are launching an online business with Samsung mobile accessories. You can name it Samsung accessories, gadgets for Samsung and Samsung ad-ons. It is a simple method.
When you are looking to start an affiliate marketing website and you don’t have any idea which niche to pick. In that case, the two approaches work
Monetisation first method
Select a product or offer of your choice and think how people might be using to find it in Google. It is one of the best methods you can choose.
The best example of this method is Amazon has a popular affiliate program. So all you need to browse its website until you find a product that you are interested in promoting.
Scout affiliate marketplace sites ClickBank or Cj is an option to connect product owners with affiliates.
Finally, you review the products or services that you are using yourself and see if you can be an affiliate.
Niche down method
Super broad keyword and niche down until you see an interesting opportunity. Say I am going to pick “shampoo” as my super broad niche. It’s a short tail keyword and Ahref’s Keyword Explorer tool results around 5 million keyword ideas for this seed keyword.
But in niche down the long tail keywords are focused. In other words, you can say the more specific keywords. You need to use the words filter to narrow down that huge list of keywords that are made of 4 words. The example of this keyword is “online games for kids”.
• Create keyword ideas
Keeping in the mind seed keywords, think more relevant words. Generate a lengthy list of relevant keyword ideas. You can also get a better understanding of what people searching in Google. Here are the four best ways to do the same.
If you have already ranked on Google for some keywords. Search Analytics report is a good source of this information found in Google Search Console. It shows the average position for each of the keywords your rank for. The research is limited up to 1000 keywords per month.
Check the ranking of the keywords of your competitors.
If you don’t know who are your competitors you search the seed keywords in the search engine and see who are on front page. By this trick, you will get unlimited keywords ideas for your website. Moreover, you can repeat this idea and get keywords in a fraction of the time.
Find some unique keywords that none of your competitors are targeting yet. You can use decent keyword research tool. The examples of these tools are soolve, ubersuggest and few more.
By studying your niche well you can discover great keywords that no one is targeting yet. To get the more details you can talk to your existing customers, to know the language they use in search engines. You need to take an active part in all your niche communities and social networks.
• Know the keyword metrics
After executing the above-mentioned strategies you will get thousands of the keywords ideas. Now you need to shortlist which of them works for you. It is like separate the wheat from the chaff. You need to consider a bunch of cool keywords.
Search capacity
Look for the overall search demand of a keyword that how many times your keyword is put into the Google by the people.
Clicks
The more search demand implies that you must get a large amount of traffic if you rank at the top of Google for that keyword.
Traffic Potential
The keywords have a large number of LSI words or synonyms and related searches, that all can be targeted with a single page on your website.
• Make a grouping list of keywords
Generate a ton of promising keyword ideas and use the above-given metrics to find out the best one.
Parent Topic
One page can rank for hundreds of the relevant keywords. In that case, how do you know that which keyword is suitable for your content. And you need to group your keywords under the “parent topic” to target with a single page.
Grouping by intent
So you need to group these pages by the searchers intent. Behind every search query, there is a specific expectation. That why you need to decipher that expectation up front, create a page that could match the query of the customer.
Grouping by value of the business
It is closely related to grouping by intent, in this, you need to find out which traffic drives the best ROI to your company.
• Priorities
Last and the final step of your quick keyword research process. After going through all the steps you must note the following.
* The projected traffic potential of this keyword
* What about the level of competition?
* How many funds and resources are required for building a competitive page and
promoting it?
What will be the ROI from this traffic?
Will it for brand awareness or actually convert into leads or sales?
You need to make a spreadsheet to give the scores to every keyword idea. Then pick the method only which is a low hanging fruit with the best returns on your investment. Keep in mind no shortcuts to adopt. Work only in an honest way, without doing hard-work you will never get the results!
