In today’s tech savvy world, almost everyone relies on the Internet for his daily dose of knowledge and information. From socializing with friends to finding the best place to eat and shop, a lot of people and businesses today are counting on the net for their finds and decisions. Due to the sudden upsurge of the Internet sites and the increasing number of users utilizing it as their initial tool for recreation and business, many entrepreneurs have turned to Search Engine Optimization or SEO for additional marketing strategy.
For this reason, many market strategists and marketing experts have been devoting their extra time and effort in making sure that they tap potential consumers through the World Wide Web. Apart from launching sites, various companies and even online businesses also go for online marketing to better expand their advertising techniques for the services and products to possibly reach more customers and patrons.
In spite of the Internet’s purpose, however, big-, medium- or small-scale businesses find developing a site as the best option though it requires huge costs and a lot of time to develop and maintain a functional one. Good thing globalization and technological advancement paved the way for wider business solutions. Instead of tapping the services offered by highly-paid web professionals, anyone can easily apply excellent optimization techniques and get the same excellent service and strategy on his own.
Application of this particular online strategy takes advantage of using an SEO-effective page title. With it, websites are easily searched and ranked using this method,which is a big factor in helping a website to be on top of search rankings.
What Is It?
A page title is basically the main text usually found on top of an online document inside the tag. It is strategically displayed on top portion of every section of the site and is commonly long so as not to limit the page’s potential to rank high.The number of its appearance depends on the type of the web browser: once using Google Chrome (on the tab only) and twice using Mozilla Firefox and Microsoft Internet Explorer (both window and tab).
Do It Yourself
• It should be typed in proper case where using capitalization rules are important.
• It should be relevant and that indicates or gives hint about the content of the URL.
• It should not be too long or too short.
• It must be unique.
• It should be clear and concise.
Common Blunders
1. Using a default title appearing “untitled document.” Putting yourself in the mindset of the researcher, you may not open this link due to uninteresting title.
2. Making short and long headings. Applying either of the two only means minimizing the potential of the page to rank high. You can do it by rephrasing but still keeping the target keywords intact within the first few phrases. It has to follow guidelines on the limit of the required number of characters, including spaces.
3. Duplicating and Overstuffing Keywords. This may be one deceitful tactic some search engine optimizers do. What they do not know is that search engines are capable of detecting these malicious practices.
