Build an Effective Internet Presence
Web Hosting service options come barebones or fully managed. Choosing how you will present your business or your personal blog to the world requires careful planning, precise goals, and informed methods of implementation. Even if you use the features of WordPress, Ruby or some other popular content management system, crafting a business website is neither simple nor automated. There’s just lots more too it than simply throwing up a basic template loaded with canned images and a few choice pieces of content. To create an effective Internet business, you must establish a trustworthy Internet presence.
Consider all the options, and then select your web hosting services based upon what best suits your personal and your business goals.
Details of a Reliable Web Hosting Company
As earlier stated, hosting options come in a variety of scaled solutions. To isolate which solution better benefits your company, consider the following points of design, services and applied functions:
1) Website Complexity – Social Interaction, Service Connection or Product Sales?
Don’t let any web design vendor convince you that a basic four or five page Web Site linked to barebones Web Hosting is your key to effective Google rankings. Your needs may not include a demand for a complex company Website, but unless you incorporate satisfactory interaction between your database, your graphics, and your “Call-To-Action,” don’t expect many visitors and don’t expect to convert the few who do show up into buying customers.
Barebones does not mean “ineffective;” it means that you do most of the work. Creating an efficient and effective Internet presence is costly, complex and time intensive. Internet success demands attention to a host of variables, and your company Website is only one component of the overall picture. Even if you go “simple,” remember that “simple” in layout and development does not mean that your site must not allow you to address a host of complex problems.
2) Web Hosting Options
Successful content-focused SEO demands exceptional creative writing, without which even the skills of a dedicated Webmaster are no assurance that your site will reap the favor of Internet search engines. And without favor from search spiders, even the best crafted company Website will vanish into the black void of non-existent traffic. Choose a Web Hosting service that not only meets your current needs but also has the expandability to meet your future needs. But above all, choose a hosting service that can guarantee reliable site up-time. When the service falls short, your site falls short. And when Google cannot locate your site, your rankings drop and your visitors cease.
3) Free Web Hosting Versus Paid Hosting Services
It’s evident that any Web Hosting service that seeks to use your gifts, your comprehension and your proficiency to market their services is not worth your time or your money. Yet this the exact marketing method of most “free” web hosting plans. You build the site. You put up the content. You pay for a designer. You buy or build the graphics. And then they market their services on your pages.
Hey. Not even Salvation through the Lord Jesus Christ is free, for it too demanded that one man pay the price. Expect that your “free” Web Hosting services will inject themselves into the top, bottom, middle, edge and corners of your well-designed and well-planned company Website. However, if going “free” is your only option, at least make sure you hook up with a hosting package that injects ads that are compatible with your business or personal Internet goals.
4) Disasters, Large and Small
To protect your web investment, question the resources available to and from your Web Hosting service provider. Do they provide sufficient means for effective site mitigation? Look into the tools that are available for your use in site performance monitoring and analyzing. Know what happens if the architecture of your site collapses. Understand the time frame involved in repairs, database restoration, and the available backup resources. And above all, make certain that you have FTP access that enables you create a personal off-location backup of your database, your plugins and your entire Web Site file base.
