Your developing your first website and there’s so much to learn that you don’t know where to begin. It can be a daunting task when your first starting out, because it usually requires a complex match of graphics, psychology and marketing concepts to successfully meet your website design objectives.
Your goal
Your goal in website development should be for purposes of generating new client inquiries. You do this by providing a brief overview of your product or services that will help them solve a problem or improve their life. You want to give them enough information to create an interest but, you also want to create curiosity that makes them want click through for more.
Website Assessment
It is important for you to do comprehensive periodic assessments including details on your website’s performance, as well as continued Keyword Research & Analysis. Also looking at a Competition Analysis based on product and service demographics for specific market niches is equally important. You should test, revise and test again when analyzing your tactics. If you invest the time and energy in website analysis you will be rewarded with higher conversion rates.
Website Optimization
Optimizing your website can be and long and involved process that, if done correctly, can help your website rank higher in any search engine index. When you search for a specific term, that search results can consist of millions of pages, if your site doesn’t fall on the top, it isn’t going to be visible. You want to show up in the top 10 search engine results for your specific keyword.
SEO
You can improve the positioning of your web page in the search engine listings by utilizing strategies tailored to your marketing needs and by incorporating proper page architecture which makes it easier for the search engines spiders to crawl your site. SEO is carried out by making adjustments to a website the will be favorable to search engines. It is equally import to build links with other related websites, to insure higher rankings for keywords that are relevant to a site’s products or services.
Research analytics
You can research how prospective buyers maneuvered around your site. By knowing how the entered, where they visited and how long they stayed on your site (stickiness), you will gain very powerful information. By analyzing your site you gain insight on how to improve your site and make it more user friendly and increase conversion rates. SEO may not be an easy task, but it is well worth the effort.
Conclusion
Although most consider SEO an art and science, anyone can learn to do it. If you master this key skill, then you have the potential to make your business visible to huge masses of prospective buyers searching through search engines. You also generate more free targeted traffic to you site. Mastering this skill will not only make you more money, it will also save you a ton of money.
