Trying to find the best keywords to use and then using them to maximum effect for your online business can be challenging work. Keywords are the words and phrases that somebody types into a search engine when they are looking for something on the internet.
There are generally two types of keyword. The first is called a short tail keyword. This usually is a one or two word phrase. Due to the fact the keyword is so short, that means that the keyword is going to generic and have a high level of competition from other websites. The second keyword is called a long tail keyword. These are the lengthier, more precise keywords that are less common an can really improve search-driven traffic to your online home business website.
What are the best keywords to use for your online business?
It is not uncommon for a combination of long tail keywords to generate more traffic than the broader, more general short tail keywords. As an example, let’s say you have an online home business about dog training and your keyword research shows that ‘dog training’ gets approximately 2,500 searches per day.
If you start looking you’ll find that there are a lot of long-tail keyword phrases for that niche. For example, dog training collars, dog potty training, dog training careers, etc. When you add up all of the long-tail keywords, which are easier to dominate in the Google Search Engine Results Pages (SERPs), it equals more traffic than if you simply went after ‘dog training’.
If there are thousands websites competing for the search term ‘dog training’ but a much smaller number competing for ‘dog training DVD’, you will have a much better opportunity to reach the first page of Google. The more specific your keywords for your online home business the better results you will get.
What About Keywords For Your Online Home Business Ideas?
Some online marketers pay no attention to long tail keywords, thinking that they have to rank well for the prime keyword phrases to get results. But others are using them to reach customers who are ready to buy. All things considered, would you prefer get traffic from folks searching the word ‘golf’ or from an individual who is searching for a ‘TaylorMade R11S TP Driver’?
If a person searches for a specific item is often means that they are ready to buy. The person inputting golf into the search engine could be doing some homework for a project, or might want to take a golf holiday, or could be interested in going to a local golf competition. Those searches will not help your online business if your website sells golf clubs.
Choosing The Right Keywords.
Pick your keywords and phrases carefully. If you are are unsure of what keywords you should use, there are several free keyword tools to help you find the best keywords to use for your work from home online business. These include Wordtracker, SEO Book Keyword Tool and Keyword Eye. Separate your broad, generic terms from your long-tail phrases so that you can monitor your Google SERP positioning and see how your keyword list is performing for you.
Placing the best keywords in the most appropriate places at the right consistency on your website enables the search engines quickly understand the subject of your website. The best keywords are those which are relevant and related to your online business and the impact of long tail keywords is continually increasing.
