WordPress is one of the most suitable choices for business owners who are not technical experts, but want a high quality professional website for their company. The most common way to find good designs for website is buying templates in PSD format and then converting them into HTML, CSS and JavaScript.
Why WordPress
WordPress is the most popular platform for websites. It is used by some of the most high profile websites in the world. Equally, it is also used by millions of small business owners and even personal blogs. This is because:
- It is easy to install and get started with
- Most web hosting companies support it out of the box
- There is a lot of help available in case you run into problems with a WordPress site
- There are thousands of plugins and themes; so you can make your website look exactly as you want
Higher visibility
If you are starting a new business, you want it to get as much exposure as is possible. Although having a website means that anybody can learn about your products, you are competing with thousands of other businesses. PSD to WordPress conversion can help your company get more incoming traffic because:
- WordPress has a lot of plugins that can help you improve your SEO
- It takes the hard work out of maintaining a website
- If you choose an HTTPS version for your website (which is available in WordPress by default), it is more likely to show up higher on Google search results
WordPress websites are SEO friendly by default, so search engines find it easier to index its content. You can focus on the content of your website rather than its underlying technical details.
Highly functional website
Your business website is going to be accessed by visitors and customers through multiple devices including:
- Desktops
- Laptops
- Smartphones
- Tablets
In order to work well on all these devices, you need your site to follow modern web standards. WordPress provides W3C validation, so you can be sure that your site renders perfectly across all types of browsers.
Cost effective
Most importantly, since WordPress is the most popular website development platform, there are many more services for conversion. You will find that converting your PSD to WordPress is much cheaper than other platforms. Also, adding more features to your website can be done with free plugins. If you need even more specific functionality, you can hire a service to develop an additional plugin for you.
Overall, WordPress will give you a very solid business website that is fast and lets you focus on your core competency. It provides a very stable foundation and simply gets out of your way. Companies who run their sites on WordPress run into very few problems, which is what you want as small business.